Personal Branding Needs More Personality, More Truth
Personal branding needs more personality, and with that, more authenticity. I’ve been exploring many social media influencers lately, and I’m disappointed. So many of them are cute 20-somethings or upscale moms. The same smiles. The same figures. The same personality. Did they fit the mold or did the mold fit them? I don’t know.
There’s a complex ethic involved with this, beyond the sameness. This isn’t comprehensively true, but my point is to emphasize that character development is important, and that the character need to be authentic. This is distinguished from characters in commercials who are more like actors in a play.
https://www.instagram.com/brockeim/ It is a brave new world, social media is. It isn't so new, but here we are, doing relationships using pictures. Is this what the cave dwellers were doing in the Lascaux Cave? At any rate, Instagram, I'm here. Yeah, I hear an echo....
Hollywood? Not exactly. I was nowhere near Hollywood. I was drinking coffee in a dusty cafe where I was the only one... except the barista. She smiled. I smiled. You know how it goes. An email comes through the pipeline. "We saw your review. Let's talk." So we talked....
Brockeim Power Review Power Show receives a shortlist award from Clio (2019). I'm proud of it, and look forward to the next adventure. A Clio. Advertisers want to win these. Did I win? No. A shortlist award, as I understand, is like an honorable mention. Pretty...
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Are we down here? There’s nothing to see. Well, since you are here, “My heart aches, and a drowsy numbness pains.” John Keats wrote that.