Who Is Brockeim?

There are millions of reviewers on Amazon.com. None write like Brockeim.

Brockeim has an amazing worldview. He sees something beautiful in everyday items. Sometimes sad, but more often sweet, he reviews household items with a fond smile. Thousands of customers at online retailer Amazon.com have enjoyed his tales involving coffee pots, corncob holders and butter keepers. Quoted globally from technology writer David Pogue to Forrester Research, to blogs across the Internet, readers are amused at his reviews and book related parodies.

A self-described sensualist and unapologetically sentimental, he approaches most pieces asking the question, “What do I feel?” Like an Impressionist painter, he delivers that feeling indirectly, surrounding each piece in colorful vignettes. In his reviews, he examines the interaction of the five senses, like the sound of a knife scraping across a slice of toast, or the glint of a shiny chocolate wrapper.

Or he focuses on texture, as he does to begin his review of a well-known nutritional drink: “Smoothly poured, and smoothly swallowed, this delicate chocolate drink danced in daylight, a creamy delight, as if to tease me, please me into a heightened awareness of all that is succulent and good. And, mmm, it was and is good, this chocolate Slim Fast.”