Personal branding needs more personality, and with that, more authenticity. I’ve been exploring many social media influencers lately, and I’m disappointed. So many of them are cute 20-somethings or upscale moms. The same smiles. The same figures. The same personality. Did they fit the mold or did the mold fit them? I don’t know.
There’s a complex ethic involved with this, beyond the sameness. This isn’t comprehensively true, but my point is to emphasize that character development is important, and that the character need to be authentic. This is distinguished from characters in commercials who are more like actors in a play.
A Clio. Advertisers want to win these. Did I win? No. A shortlist award, as I understand, is like an honorable mention. Pretty impressive when I see the competition is incredible.
Did I (as in me) win? That’s complicated. You’ll see below a list of people who made the commercials happen. I wasn’t alone. In fact, I had the fun part. They did all the difficult production and marketing work. There were others not listed here as well.
But… whose name is all over the ad? That’s all I’m saying’, knowhatimsayin’?
Marketing Company United
Entertainment Group (UEG)
Media Agency PHD
Production Company (additional) Flare
Chief Creative Officer Andrés
Executive Creative Director Vince
Creative Director Meg
Executive Producer Matt
Client Service Director Kevin
Account Supervisor Sam
Executive Creative Director Michael
Rights & Partnership Morgan
Client Management Tim
Client Management Coordinator Sara Yocum
Associate Director Jess
Executive Producer Mitch
Editor Casey Cobler
Sound Engineer Katy
Producer Jenny McDonald
Clio Awards The Clio Awards is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, the Clio Awards today honors the work and talent that pushes boundaries, permeates pop culture and establishes a new precedent around the globe.
I’d love to help you get your brand out there. Let’s talk.
Minnesota Vikings fans celebrate Christmas through Julebord. Basically, that’s a huge multi-day feast. It’s got an interesting history with trolls and other mythical creatures. Check it out.
A traditional dish is lutefisk. Any among you who are Scandinavian know about this. The rest of you, unless you are hardcore foodies, may not know.
Lutefisk aren’t pretty and they don’t smell nice. We in Chicago don’t really know what they are. However, in Minnesota, they are all the rage. What can you do with these stinky bits? Go ahead, eat that stuff, but save it smartly.
By the way, Julebord also involves pork ribs, which I can totally get on board with (see that wordplay?). They call it svineribbe (swine rib).
It is never cliche to wish anyone a Merry Christmas.
While this is not a religious blog, please allow me to indulge in saying this day reminds me that the God I believe was born humble, in uncertain circumstances, to later die for unworthy people. I am one of those unworthy.
Did you see the Ziploc® brand Green Bay Packers bag ad yet? Hundreds of thousands of people have. Join them. Be part of the in-crowd (do people say that anymore?). Be hip. No, no, that’s not it. Be cool? Rad? I don’t know. I do know you’ll have a fun laugh.
While you are doing yourself that favor, see the newest video involving the Chicago Bears and the Detroit Lions.
Why is it so big? Because I don’t want you to miss it.
Hey, and while you are around, could you grab some sunflower seeds for me?
Then, after you’ve picked up some gifts for your friends (those bags make great stocking stuffers), see my other reviews. As Monty Python was oft to say, “and now for something completely…” Brockeim Reviews.
As over 150,000 people have viewed my first Ziploc® brand commercial (Instagram, Facebook and beyond). Not bad for three days. And so, many of my fans more familiar with my romantic and sentimental writing have wondered how I sound more like a guy dissing the Green Packers (tongue-in-cheek, so you know)?
The world of Brockeim… Brockeimia… is global. I grew up on the southside of Chicago but I’ve travelled the world. I’ve not been everywhere but I have read more than I’ve seen. It adds up.
I look like a thousand people. I am invisible in a crowd in which I am the center of attention. Those people convinced they are looking right at me haven’t seen me at all.
Those who need a voice, I can offer it. If you have a character, I can mimic it. If you need one, I can create one.
It is a brave new world, social media is. It isn’t so new, but here we are, doing relationships using pictures. Is this what the cave dwellers were doing in the Lascaux Cave? At any rate, Instagram, I’m here. Yeah, I hear an echo. Must be a cave.
Reduce that echo for me by following me there. Seriously, I’m desperate for followers.
Expect photos of great coffee, love in action, or complete nonsense. Expect reviews looking at childhood romance… puppy love if you will. First crushes and getting crushed. And then, tales from the trenches, of love and love love lost.
Expect too, the spammers to shuffle their sickness as they follow hoping to be followed.
And expect good things, aside from whatever is going on in the world. A little something to brighten a small, small corner of who knows where, whether you are catching up with what I’ve doing the last 15 years or so.
I’m on other social media too. Look here for more about that.