Personal branding needs more personality, and with that, more authenticity. I’ve been exploring many social media influencers lately, and I’m disappointed. So many of them are cute 20-somethings or upscale moms. The same smiles. The same figures. The same personality. Did they fit the mold or did the mold fit them? I don’t know.
There’s a complex ethic involved with this, beyond the sameness. This isn’t comprehensively true, but my point is to emphasize that character development is important, and that the character need to be authentic. This is distinguished from characters in commercials who are more like actors in a play.